hair salon names

How to Choose a Name for Your Hair Salon

Opening your own hair salon should be an exhilarating experience. But, before you hit the ground running, you will have to deal with some small, practical matters. One of these is choosing a name that will be good for your business. If this choice has you flummoxed, then never fear. In this article, we tell you everything you need to select a unique, appropriate, and eye-catching name. Follow these simple rules and watch the clients and money roll in!

1. Generate some ideas

How can you generate ideas for a name for your hair business? Ideally, you will be able to come up with a list of candidates by simply sitting down and brainstorming but, sometimes, it is not that simple.

Often ideas will come to you out of nowhere and at the unlikeliest of times. Many people have their best ideas in the shower, in the bathroom, at the store, and so on. Make sure that you have a place to record any ideas that come to you out of the blue. Carrying a small notebook with you is a great way to jot down any possible ideas. Also, try asking your friends and family for any salon name ideas they might have. If you are a very visual person, try drawing the logo for the business first. This might help you come up with a fitting name.

Another way to kickstart the brainstorming is to assume that your name, location, or the services provided will make up part of the name. Using those facts as a starting point might help you create something catchy and memorable.

The bottom line is to do whatever you can to generate ideas for a salon name. Generate as many as candidates as possible. That will make you more likely to find a winner amongst all the chaff.

2. Make it memorable

Give your beauty salon a striking name. But also make sure that it is easy to remember AND fits the skills and services offered by your business.

This is a delicate balance to achieve. You do not want your clients confusing you with half a dozen other salons out there, so you want something unique. You also do not want something so unique that it is hard to remember. Try not to choose something with an awkward spelling that will be difficult to locate in the phonebook or online.

3. Keep it short and sweet

Along the same vein, choose a name for your beauty salon that is quick, catchy, and rolls off the tongue. After all, word of mouth is the best way to spread the news about your business.

You do not want to pick something that is a mouthful or that is so obscure that people will easily forget it.

4. Give it an emotional connection

Choose a name that evokes warm, fuzzy feelings in your customers. You want to make them feel good when they see your name. That will make it more likely for new customers to be drawn through the door when they hear about your business on the radio or read about it online.

To do this, your business’ name should refer to the customers and their needs, instead of being about you. To that end, “Relax and Spoil Yourself Salon” is better than “Samantha’s Salon”.

5. Have a visual element

Your salon’s name should also evoke a positive image in people’s minds when they hear it. Most of us are visually-oriented creatures. If you can associate your business’ name with positive imagery, people will be more likely to think of it when they need hairstyling services. This is true both for themselves and their friends and family.

6. Use a business name generator

If you are genuinely having a hard time coming up with ideas, there are many online tools which can lend you a hand. Here are a just few of the business name generators that you can find on the internet:

7. Make sure that your name is not already taken!

Another thing to bear in mind is that you will need to steer clear of trademark infringement. You do not want to choose a name for your business that is already in use by another beauty salon. You certainly do not want to imitate or copy another business’ brand!

8. Get honest feedback

Once you think that you have chosen a good name for your business, seek feedback on it from others. Who should you ask? Your first instinct might be to ask your friends, family, coworkers, and so on. Bear in mind that these people may be afraid to give you honest feedback out of fear of hurting your feelings or damaging their relationship with you.

Instead, try a more objective tool to evaluate your business name. Igor International is a well-known branding agency who has created a useful tool to help you evaluate your chosen business name. In this tool they list eight criteria such as appearance, humanity, sound, distinctiveness, positioning, depth, brand magic and energy that you can apply to your chosen name to determine if it is successful or not.

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